© 2019 by Seth & Associates

New Delhi

C6 Basement, Shivalik, Malviya Nagar -110017

Lucknow (Head Office)

90, Pirpur Square, Narahi - 226001

Lucknow (Corporate Office)

Ground Floor, AI Apartments, Prag Narain Road - 226001


Coimbatore (Branch Office)

109 West Periaswamy road, 3B Shresht apartment, RS Puram, Coimbatore - 641002 

email - info@sethspro.com

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Seth & Associates was founded in 1975 on the principles of providing immaculate and precise consultancy to our clients in the field of taxation, risk advisory and audit.


Since then under the able leadership of CA. Ashok Seth the firm has grown manifold and achieved great success in providing its client's advice which has been able to help them in achieving their financial goals. multi-faceted approach to a problem has helped the clients in taking very informed decisions which have been appreciated a lot.Out


Ashok is the founder and the senior most partner of the firm who is considered as a stalwart by many professional colleagues and corporate clients in the field of Audit and Direct taxation. Has been a meritorious student throughout his life and achieved 35th rank in CA in 1975. He regularly contests large taxation cases before various benches of ITAT across India. His 43 years of vast experience in various fields have led his clients to achieve great financial success and bestow unlimited faith on him.


Member of various Committees of the Institute of Chartered Accountants of India in different years. Member of the 1st Managing Committee of the Lucknow Branch of ICAI and has been Chairman of Lucknow Branch of ICAI for 3 years.

CA. Ashok Seth

Founding partner 



Ajai has been with the firm for than 30 years now. His area of expertise is Infrastructure space. He has worked on power projects, water projects, road and transport projects, oil and gas, mining, privatization, EPC contracts, engineering contracts, and other infrastructure related work. His strength both in the legal and tax areas, offers a unique combination of expertise required from the stage of structuring the project, including setting up of special purpose vehicles for the project, drafting, vetting and negotiation of contracts as well as assisting the clients in dispute resolution on various issues including non-delayed payments and tax reimbursements under the ‘net of tax’’ provisions.


Ajai has assisted a number of large manufacturing companies in setting up their operations in India. He has also assisted the retail companies in setting up operations in India. He has been providing day to day corporate, commercial, real estate related advice to these companies. He has also been handling Civil and Corporate litigation for these companies.

CA. Ajai Jain

Senior Partner



Ashim is a practicing CA for more than 18 years. He is also an associate member of the Institute of Insurance surveyor and loss assessor. As a part of his work, he conducts Survey & loss assessment of subsidiaries of G.I.C. & Private Insurance companies Statutory Audits, Tax Audits, Internal Audits and also Preparation of project profile, Feasibility Study report. He has immense exposure to the field of Insurance and risk advisory and has been serving many large corporates with regular updates on insuring their assets.


He also actively practices in the field of direct taxes and statutory audits.

CA. Ashim Srivastava

Senior Partner


Ravi is an experienced auditor with a wide range of skills and nearly 19 years of experience in working with Nationalised and Co-op Banks, Public/Private Companies/PSUs. He brings with him the strengths of strong analytical acumen, identifying areas for cost control through business process reviews and due diligence. His expertise includes internal/statutory audit, process audit, business process review and restructuring, data analysis and he has developed various equations & automated scripts/routines to achieve audit objectives, technology-enabled assurance programs to test and monitor controls, etc. He caters to clients in Industries like Banking, Pharma, R&D, Geo-Survey, Paper, Oil & Lubricants, Computers, etc.


He brings to fore a plethora of knowledge, experience, and expertise with proficiency and finesse. A firm believer of the entrepreneurial model, he inspires and ignites passion, creativity, and innovation in those around him.


Dhruv has been in practice as a chartered accountant for the last 14 years with distinguished credentials. He has also qualified DISA (Diploma in Information Systems Audit) from ICAI and has also successfully completed the Forensic and Fraud detection course conducted by ICAI. He also has vast exposure to various taxation laws (both direct as well as indirect) and best audit practices. He also expertise’s in forensic accounting and fraud detection and has undertaken various assignments in the same. Over the year's his forte has developed into IT systems development and data analytics which has resulted in substantial value creation for our clients. His professional approach blended with personal attention has resulted in our clients reposing their faith which is reflected in the long-standing relationship that we enjoy with them.


He is also a regular faculty at the Direct Tax Training Institute and at undertakes various classes for students at ICAI. Apart from that, he is also a regular paper presenter at various forums such as management schools and many large corporate houses. He has also served as President of Lucknow CA Society in the year 2016. Currently, he is the Chair of CII-Yi Lucknow chapter.


Jatin is a seasoned professional possessing more than 12 years of rich and diverse experience of providing consultancy and growth solution to Business Organizations, Government Departments, Social Sector organizations and Startups in India. A Fellow Chartered Accountant and having done PGDBM from IMT-Ghaziabad, Jatin has earlier worked as an Investment Banker with JPMorgan Chase. During his stint with JP Morgan, he has gained unmatched experience in Mergers and Acquisitions, Venture Capital and Private Equity deals. He has also trained several Private Equity and Venture Capital Professional across organizations such as SIDBI Venture Capital, CARE Kalypto etc.

He shares a strong passion for the start-up ecosystem and has been actively involved in its evolution in North and Central India Region. As a startup expert, he has also been associated with numerous early stage and growth stage startups in various capacities as Mentor, Advisor, Board Member, and CFO. Some of these entities have been incubated, accelerator or funded. His active involvement in this sphere also resulted in the creation of the Centre for Entrepreneurship Development at Jaipuria Institute of Management, Lucknow. As a founder member of Bootstrap Weekends, he evangelizes, mentor and supports its endeavors.


Aswani heads the direct tax vertical of the firm has been dealing with all the large corporate houses to maximize their tax efficient structures at the same time helping the entities comply with the law. His ability to learn the intricacies of the law has earned him great respect and acknowledgment with all sizes of organizations. Guest Faculty at several Management colleges and Universities across various topics. Also a Faculty at State Institute of Rural Development, Lucknow. Apart from Direct taxes he also handles the statutory audits vertical.


He has seved as the Vice President of Lucknow Chartered Accountants' Society in the year 2016.

Our Team



CA. Aanchal Bhatia, Manager (Business Advisory)


Aanchal cleared her chartered accountancy in the year 2015 and since then she has been handling our business advisory vertical. She is an energetic resource to have and possesses excellent financial modeling and detailed project report (DPR) skills.


A Chartered Accountant experienced in introducing operational effectiveness and improving performance for MSMEs, having strong analytical and communication skills.






CS. Anupam Srivastava, Manager (Secretarial Compliances)



Anupam is a qualified company secretary in the year 2017. However, he has been long associated with the firm and even during his training days was extremely knowledgeable and ahead of the learning curve.


His hunger for knowledge has yielded rich results wherein he was able to handle compliance cases of companies with acute defaults. He also has substantial exposure to legal drafting.






 CA. Neeraj Khetan (Assistant Manager - Internal Audit)



Neeraj is a certified Chartered Accountant and also a Commerce Honors graduate from the University of Lucknow. His work is primarily focused around Internal Audit. His attention to details, level-headedness and ability to embrace challenges adds value to the organization.








Neha Seth, Advocate, Manager (Legal and Human Resource)


Neha is a qualified lawyer since 2004 and since then she has been actively involved in various litigations. She did her internship with a sitting high court judge in Lucknow bench wherein she gained substantial exposure. Currently, she handles the legal drafting, contract vetting, employee agreements, and allied advisory. With her included in our team, the clients get complete solutions to all their legal problems. 


Concurrently she also manages the workforce of 80 in our office.







Sarim Saleheen Lari, Manager (Business Advisory)


Sarim is an Engineer and having professional qualification of PGDM. Understanding of technology and skills of management gives him the ability to see the situation from a different perspective. His ability to strong qualitative and quantitative data analysis skills helps him to make an excellent financial model for all type of business.


He has a rich exposure over 2 years with Prism Cement Ltd. before moving into the business advisory domain.






CA. Shashank Mittal, Senior Manager (GST, Audit & Assurance)


He is a fellow member of The Institute of Chartered Accountants of India and a commerce graduate from the University of Lucknow. He has over 5 years of experience in diversified sectors such as Business Process Outsourcing, Project Financing, Audit & Assurance services. He also has rich exposure to the best accounting practices across the globe during his brief stint with HSBC before moving into practice domain.


He has a strong passion for GST and has been actively involved in its implementation and providing consultancy to our various clients. He is also a frequent contributor to the articles published by our firm on GST.